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Promoting meal planning through mass media: awareness of a nutrition campaign among Canadian parents.

Identifieur interne : 000466 ( Main/Exploration ); précédent : 000465; suivant : 000467

Promoting meal planning through mass media: awareness of a nutrition campaign among Canadian parents.

Auteurs : Melissa Anne Fernandez [Canada] ; Sophie Desroches [Canada] ; Marie Marquis [Canada] ; Alexandre Lebel [Canada] ; Mylène Turcotte [Canada] ; Véronique Provencher [Canada]

Source :

RBID : pubmed:31663493

Descripteurs français

English descriptors

Abstract

OBJECTIVE

To evaluate awareness of the Eat Well Campaign (EWC) among parents and assess perceptions about its effectiveness.

DESIGN

Post-campaign evaluation study with a cross-section of parents recruited through random digit dialling. Participants completed an online survey about EWC awareness, its perceived effectiveness among parents and their meal planning practices (attitudes, behaviours and self-efficacy).

SETTING

A federal mass-media campaign disseminated by Health Canada (2013-2014) to promote meal planning to Canadian parents.

PARTICIPANTS

Parents (n 964) of children aged 2-12 years from all Provinces and Territories.

RESULTS

Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awareness, whereas Vancouver, Winnipeg and Toronto had the lowest. Awareness was greater among parents with lower income, basic education and French-speakers. Campaign intensity was significantly associated with greater odds of reporting positive attitudes towards the EWC and meal planning (P < 0·05). Campaign awareness was significantly associated with greater odds of believing that meal planning helps maintain a healthy diet (OR = 1·68, 95 % CI 1·03, 2·74) and planning meals (OR = 1·66, 95 % CI 1·03, 2·54), but not self-efficacy, in adjusted models.

CONCLUSIONS

The present study is the first to evaluate an initiative that promoted meal planning with mass media. The EWC demonstrated evidence of success in terms of equitable access to a nutrition initiative by reaching lower-income and less-educated parents. Understanding behavioural factors among different segments of the population will be important to target appropriate audiences and develop tailored interventions that support healthy eating practices.


DOI: 10.1017/S1368980019002957
PubMed: 31663493


Affiliations:


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<b>OBJECTIVE</b>
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<p>To evaluate awareness of the Eat Well Campaign (EWC) among parents and assess perceptions about its effectiveness.</p>
</div>
<div type="abstract" xml:lang="en">
<p>
<b>DESIGN</b>
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<p>Post-campaign evaluation study with a cross-section of parents recruited through random digit dialling. Participants completed an online survey about EWC awareness, its perceived effectiveness among parents and their meal planning practices (attitudes, behaviours and self-efficacy).</p>
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<b>SETTING</b>
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<p>A federal mass-media campaign disseminated by Health Canada (2013-2014) to promote meal planning to Canadian parents.</p>
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<b>PARTICIPANTS</b>
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<p>Parents (n 964) of children aged 2-12 years from all Provinces and Territories.</p>
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<div type="abstract" xml:lang="en">
<p>
<b>RESULTS</b>
</p>
<p>Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awareness, whereas Vancouver, Winnipeg and Toronto had the lowest. Awareness was greater among parents with lower income, basic education and French-speakers. Campaign intensity was significantly associated with greater odds of reporting positive attitudes towards the EWC and meal planning (P < 0·05). Campaign awareness was significantly associated with greater odds of believing that meal planning helps maintain a healthy diet (OR = 1·68, 95 % CI 1·03, 2·74) and planning meals (OR = 1·66, 95 % CI 1·03, 2·54), but not self-efficacy, in adjusted models.</p>
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<p>
<b>CONCLUSIONS</b>
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<p>The present study is the first to evaluate an initiative that promoted meal planning with mass media. The EWC demonstrated evidence of success in terms of equitable access to a nutrition initiative by reaching lower-income and less-educated parents. Understanding behavioural factors among different segments of the population will be important to target appropriate audiences and develop tailored interventions that support healthy eating practices.</p>
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<AbstractText Label="RESULTS">Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awareness, whereas Vancouver, Winnipeg and Toronto had the lowest. Awareness was greater among parents with lower income, basic education and French-speakers. Campaign intensity was significantly associated with greater odds of reporting positive attitudes towards the EWC and meal planning (P < 0·05). Campaign awareness was significantly associated with greater odds of believing that meal planning helps maintain a healthy diet (OR = 1·68, 95 % CI 1·03, 2·74) and planning meals (OR = 1·66, 95 % CI 1·03, 2·54), but not self-efficacy, in adjusted models.</AbstractText>
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</Author>
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<Language>eng</Language>
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<Grant>
<GrantID>GIR-127078</GrantID>
<Agency>CIHR</Agency>
<Country>Canada</Country>
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<Grant>
<GrantID>MFE-152525</GrantID>
<Agency>CIHR</Agency>
<Country>Canada</Country>
</Grant>
</GrantList>
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<PublicationType UI="D016428">Journal Article</PublicationType>
<PublicationType UI="D013485">Research Support, Non-U.S. Gov't</PublicationType>
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<Month>10</Month>
<Day>30</Day>
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<Country>England</Country>
<MedlineTA>Public Health Nutr</MedlineTA>
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<DescriptorName UI="D000328" MajorTopicYN="N">Adult</DescriptorName>
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<MeshHeading>
<DescriptorName UI="D002170" MajorTopicYN="N" Type="Geographic">Canada</DescriptorName>
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<MeshHeading>
<DescriptorName UI="D003430" MajorTopicYN="N">Cross-Sectional Studies</DescriptorName>
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<DescriptorName UI="D000072001" MajorTopicYN="N">Diet, Healthy</DescriptorName>
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<DescriptorName UI="D005260" MajorTopicYN="N">Female</DescriptorName>
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<DescriptorName UI="D007722" MajorTopicYN="N">Health Knowledge, Attitudes, Practice</DescriptorName>
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<DescriptorName UI="D006293" MajorTopicYN="N">Health Promotion</DescriptorName>
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<DescriptorName UI="D008297" MajorTopicYN="N">Male</DescriptorName>
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<MeshHeading>
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</MeshHeadingList>
<KeywordList Owner="NOTNLM">
<Keyword MajorTopicYN="Y">Evaluation studies</Keyword>
<Keyword MajorTopicYN="Y">Food and nutrition</Keyword>
<Keyword MajorTopicYN="Y">Food literacy</Keyword>
<Keyword MajorTopicYN="Y">Health promotion</Keyword>
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</MedlineCitation>
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<Year>2019</Year>
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<Hour>6</Hour>
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<list>
<country>
<li>Canada</li>
</country>
<region>
<li>Québec</li>
</region>
<settlement>
<li>Québec (ville)</li>
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<orgName>
<li>Université Laval</li>
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<name sortKey="Fernandez, Melissa Anne" sort="Fernandez, Melissa Anne" uniqKey="Fernandez M" first="Melissa Anne" last="Fernandez">Melissa Anne Fernandez</name>
</region>
<name sortKey="Desroches, Sophie" sort="Desroches, Sophie" uniqKey="Desroches S" first="Sophie" last="Desroches">Sophie Desroches</name>
<name sortKey="Desroches, Sophie" sort="Desroches, Sophie" uniqKey="Desroches S" first="Sophie" last="Desroches">Sophie Desroches</name>
<name sortKey="Fernandez, Melissa Anne" sort="Fernandez, Melissa Anne" uniqKey="Fernandez M" first="Melissa Anne" last="Fernandez">Melissa Anne Fernandez</name>
<name sortKey="Lebel, Alexandre" sort="Lebel, Alexandre" uniqKey="Lebel A" first="Alexandre" last="Lebel">Alexandre Lebel</name>
<name sortKey="Lebel, Alexandre" sort="Lebel, Alexandre" uniqKey="Lebel A" first="Alexandre" last="Lebel">Alexandre Lebel</name>
<name sortKey="Lebel, Alexandre" sort="Lebel, Alexandre" uniqKey="Lebel A" first="Alexandre" last="Lebel">Alexandre Lebel</name>
<name sortKey="Marquis, Marie" sort="Marquis, Marie" uniqKey="Marquis M" first="Marie" last="Marquis">Marie Marquis</name>
<name sortKey="Provencher, Veronique" sort="Provencher, Veronique" uniqKey="Provencher V" first="Véronique" last="Provencher">Véronique Provencher</name>
<name sortKey="Provencher, Veronique" sort="Provencher, Veronique" uniqKey="Provencher V" first="Véronique" last="Provencher">Véronique Provencher</name>
<name sortKey="Turcotte, Mylene" sort="Turcotte, Mylene" uniqKey="Turcotte M" first="Mylène" last="Turcotte">Mylène Turcotte</name>
</country>
</tree>
</affiliations>
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